Principles of marketing : test item file
| Main Author: | Brooks, John R |
|---|---|
| Language: | English |
| Published: |
Upper Saddle River, NJ:
Prentice Hall,
1999.
|
| Subjects: |
| Item Description: |
To accompany "Principles of marketing, 8th ed. by Philip Kotler & Gary Armstrong" |
|---|---|
| Physical Description: |
vii, 417 p.; 28 cm. |
| ISBN: |
9780130956941 0130956945 (pbk.) |