rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: [Re]inventing the brand
    sub title: can top brands survive the new market realities?
  name:
    name part: Kapferer, Jean-Noel
    role:
      role term: creator
  type of resource: text
  origin info:
    place:
      place term: London
    publisher: Kogan Page
    date issued: 2001
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: print
    extent: vi, 234 p.; 24 cm.
  note: Jean-Noel Kapferer.
  note: Includes bibliographical references and index
  subject:
    topic: Product management
  subject:
    topic: Brand name products
  identifier: 9780749435936
  identifier: 0749435933 (pbk.)
  record info:
    record content source: OONL
    record creation date: 070806
    record change date: 20170218090000.0
    record identifier: 0000016887