|
|
|
|
| LEADER |
00739cam a2200217 7i4500 |
| 001 |
0000016887 |
| 005 |
20170218090000.0 |
| 008 |
070806 eng |
| 020 |
|
|
|a 9780749435936
|
| 020 |
|
|
|a 0749435933 (pbk.)
|
| 040 |
|
|
|a OONL
|
| 090 |
0 |
0 |
|a HD69.B7
|b .K37 2001
|
| 100 |
1 |
|
|a Kapferer, Jean-Noel
|
| 245 |
1 |
0 |
|a [Re]inventing the brand :
|b can top brands survive the new market realities?
|c Jean-Noel Kapferer.
|
| 260 |
|
|
|a London:
|b Kogan Page,
|c 2001.
|
| 300 |
|
|
|a vi, 234 p.;
|c 24 cm.
|
| 504 |
|
|
|a Includes bibliographical references and index
|
| 650 |
0 |
0 |
|a Product management
|
| 650 |
0 |
0 |
|a Brand name products
|
| 997 |
|
|
|a Business & Accountancy, Faculty
|
| 999 |
|
|
|a 0000022718
|b BOK
|c OPEN SHELF
|e 1st Floor, Shah Alam
|
