[Re]inventing the brand : can top brands survive the new market realities?
| Main Author: | Kapferer, Jean-Noel |
|---|---|
| Language: | English |
| Published: |
London:
Kogan Page,
2001.
|
| Subjects: |
| Physical Description: |
vi, 234 p.; 24 cm. |
|---|---|
| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
9780749435936 0749435933 (pbk.) |