APA Citation

Kapferer, J. (2001). [Re]inventing the brand: Can top brands survive the new market realities? London: Kogan Page.

Chicago Style Citation

Kapferer, Jean-Noel. [Re]inventing the Brand: Can Top Brands Survive the New Market Realities? London: Kogan Page, 2001.

MLA Citation

Kapferer, Jean-Noel. [Re]inventing the Brand: Can Top Brands Survive the New Market Realities? London: Kogan Page, 2001.

Warning: These citations may not always be 100% accurate.