[Re]inventing the brand : can top brands survive the new market realities?
| Main Author: | Kapferer, Jean-Noel |
|---|---|
| Language: | English |
| Published: |
London:
Kogan Page,
2001.
|
| Subjects: |
1st Floor, Shah Alam
| Call Number: |
HD69 B7 K37 2001 |
|---|
| Accession No | Item Category | SMD | Status | Notes |
|---|
| 0000022718 | OPEN SHELF | BOK | AVAILABLE |