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Customer retention through quality leadership : the Baxter approach

Main Author: Fliehman, Deborah G
Other Authors: Auld, David D
Language: English
Published: Liu Fang Road, Singapore: Toppan Co., 1994.
Subjects:
Quality of products -- > Case studies -- > United States
Customer relations -- > Case studies -- > United States
Consumer satisfaction -- > Case studies -- > United States
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