Offensive marketing : or how to make your competitors followers

Main Author: Davidson, Hugh
Language: English
Published: Aldershot: Gower, 1987.
Edition: 2nd ed.
Subjects:
LEADER 00666cam a2200205 7i4500
001 0000016787
005 20170218090000.0
008 070803 eng
020 |a 0566026538 (hbk.)  
040 |a OONL 
090 0 0 |a HF5415   |b .D37 1987 
100 1 |a Davidson, Hugh  
245 1 0 |a Offensive marketing :   |b or how to make your competitors followers   |c Hugh Davidson. 
250 |a 2nd ed. 
260 |a Aldershot:   |b Gower,   |c 1987. 
300 |a 415 p.:   |b ill.;   |c 24 cm. 
504 |a Includes bibliographical references and index 
650 0 0 |a Marketing  
997 |a Business & Accountancy, Faculty 
999 |a 0000027888  |b BOK  |c OPEN SHELF  |e 1st Floor, Shah Alam