Offensive marketing : or how to make your competitors followers
| Main Author: | Davidson, Hugh |
|---|---|
| Language: | English |
| Published: |
Aldershot:
Gower,
1987.
|
| Edition: | 2nd ed. |
| Subjects: |
| Physical Description: |
415 p.: ill.; 24 cm. |
|---|---|
| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
0566026538 (hbk.) |