APA Citation

Davidson, H. (1987). Offensive marketing: Or how to make your competitors followers (2nd ed.). Aldershot: Gower.

Chicago Style Citation

Davidson, Hugh. Offensive Marketing: Or How to Make Your Competitors Followers. 2nd ed. Aldershot: Gower, 1987.

MLA Citation

Davidson, Hugh. Offensive Marketing: Or How to Make Your Competitors Followers. 2nd ed. Aldershot: Gower, 1987.

Warning: These citations may not always be 100% accurate.