Economic theory and marketing practice

Main Author: Hatton, Angela
Other Authors: Oldroyd, Michael
Language: English
Published: Oxford: Butterworth-Heinemann, 1992.
Series: The marketing series
Subjects:
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020 |a 9780750602419  
020 |a 0750602414 (pbk.)  
040 |a DLC 
090 0 0 |a HF5415   |b .H38 1992 
100 1 |a Hatton, Angela  
245 1 0 |a Economic theory and marketing practice   |c Angela Hatton and Michael Oldroyd. 
260 |a Oxford:   |b Butterworth-Heinemann,   |c 1992. 
300 |a xi, 386 p.:   |b ill.;   |c 25 cm. 
490 0 |a The marketing series 
504 |a Includes bibliographical references and index 
650 0 0 |a Economics  
650 0 0 |a Marketing  
700 1 |a Oldroyd, Michael  
997 |a Business & Accountancy, Faculty 
999 |a 0000021928  |b BOK  |c OPEN SHELF  |e 1st Floor, Shah Alam