Economic theory and marketing practice
| Main Author: | Hatton, Angela |
|---|---|
| Other Authors: | Oldroyd, Michael |
| Language: | English |
| Published: |
Oxford:
Butterworth-Heinemann,
1992.
|
| Series: |
The marketing series
|
| Subjects: |
| Physical Description: |
xi, 386 p.: ill.; 25 cm. |
|---|---|
| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
9780750602419 0750602414 (pbk.) |