|
|
|
|
LEADER |
00785cam a2200217 7i4500 |
001 |
0000016758 |
005 |
20170218090000.0 |
008 |
070803 eng |
020 |
|
|
|a 0070526753 (pbk.)
|
040 |
|
|
|a DLC
|
090 |
0 |
0 |
|a HF5415
|b .P67 1999
|
100 |
1 |
|
|a Postma, Paul
|
245 |
1 |
4 |
|a The new marketing era :
|b marketing to the imagination in a technology-driven world
|c Paul Postma.
|
260 |
|
|
|a New York:
|b McGraw-Hill,
|c 1999.
|
300 |
|
|
|a xii, 175 p.:
|b ill.;
|c 24 cm.
|
504 |
|
|
|a Includes bibliographical references and index
|
650 |
0 |
0 |
|a Marketing --
|x Psychological aspects
|
650 |
0 |
0 |
|a Marketing --
|x Technological innovations
|
650 |
0 |
0 |
|a Consumer behavior
|
997 |
|
|
|a Business & Accountancy, Faculty
|
999 |
|
|
|a 0000027886
|b BOK
|c OPEN SHELF
|e 1st Floor, Shah Alam
|