The new marketing era : marketing to the imagination in a technology-driven world

Main Author: Postma, Paul
Language: English
Published: New York: McGraw-Hill, 1999.
Subjects:
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090 0 0 |a HF5415   |b .P67 1999 
100 1 |a Postma, Paul  
245 1 4 |a The new marketing era :   |b marketing to the imagination in a technology-driven world   |c Paul Postma. 
260 |a New York:   |b McGraw-Hill,   |c 1999. 
300 |a xii, 175 p.:   |b ill.;   |c 24 cm. 
504 |a Includes bibliographical references and index 
650 0 0 |a Marketing --   |x Psychological aspects  
650 0 0 |a Marketing --   |x Technological innovations  
650 0 0 |a Consumer behavior  
997 |a Business & Accountancy, Faculty 
999 |a 0000027886  |b BOK  |c OPEN SHELF  |e 1st Floor, Shah Alam