The new marketing era : marketing to the imagination in a technology-driven world
| Main Author: | Postma, Paul |
|---|---|
| Language: | English |
| Published: |
New York:
McGraw-Hill,
1999.
|
| Subjects: |
| Physical Description: |
xii, 175 p.: ill.; 24 cm. |
|---|---|
| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
0070526753 (pbk.) |