APA Citation

Postma, P. (1999). The new marketing era: Marketing to the imagination in a technology-driven world. New York: McGraw-Hill.

Chicago Style Citation

Postma, Paul. The New Marketing Era: Marketing to the Imagination in a Technology-driven World. New York: McGraw-Hill, 1999.

MLA Citation

Postma, Paul. The New Marketing Era: Marketing to the Imagination in a Technology-driven World. New York: McGraw-Hill, 1999.

Warning: These citations may not always be 100% accurate.