Marketing : best practices
| Other Authors: | Czinkota, Michael R |
|---|---|
| Language: | English |
| Published: |
Fort Worth:
Dryden,
2000.
|
| Series: |
The Dryden Press series in marketing
|
| Subjects: |
| Physical Description: |
xxvii, 657 p.: ill.; 29 cm. |
|---|---|
| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
9780030211096 0030211093 (hbk.) |