Effective public relations

Main Author: Cutlip, Scott M
Other Authors: Broom, Glen M, Center, Allen H
Language: English
Published: Upper Saddle River, N.J.: Prentice Hall, 2000.
Edition: 8th ed.
Subjects:
Physical Description: xx, 588 p.: col. ill.; 24 cm.
Bibliography: Includes bibliographical references and index
ISBN: 0130254452 (pbk.)
9780130254450