World Wide Web marketing : integrating the Web into your marketing strategy

Main Author: Sterne, Jim
Language: English
Published: New York: John Wiley & Sons, Inc, 1999.
Edition: 2nd ed.
Subjects:
Item Description: Includes index
Physical Description: xxiii, 392 p.: ill.; 24 cm.
ISBN: 9780471315612
0471315613 (pbk.)