International and global marketing : concepts and cases

Main Author: Meloan, Taylor W
Other Authors: Graham, John L
Language: English
Published: Boston, Mass.: Irwin/McGraw Hill, 1998.
Edition: 2nd ed.
Series: The Irwin/McGraw-Hill series in marketing
Subjects:
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100 1 |a Meloan, Taylor W  
245 1 0 |a International and global marketing :   |b concepts and cases   |c Taylor W. Meloan, John L. Graham. 
250 |a 2nd ed. 
260 |a Boston, Mass.:   |b Irwin/McGraw Hill,   |c 1998. 
300 |a xvi, 439 p.:   |b ill.;   |c 24 cm. 
490 0 |a The Irwin/McGraw-Hill series in marketing 
504 |a Includes bibliographical references 
650 0 0 |a Export marketing --   |x Case studies  
650 0 0 |a Export marketing  
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