International and global marketing : concepts and cases
| Main Author: | Meloan, Taylor W |
|---|---|
| Other Authors: | Graham, John L |
| Language: | English |
| Published: |
Boston, Mass.:
Irwin/McGraw Hill,
1998.
|
| Edition: | 2nd ed. |
| Series: |
The Irwin/McGraw-Hill series in marketing
|
| Subjects: |
| Physical Description: |
xvi, 439 p.: ill.; 24 cm. |
|---|---|
| Bibliography: |
Includes bibliographical references |
| ISBN: |
9780256218947 0256218943 (pbk.) |