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| LEADER |
00687cam a2200205 7i4500 |
| 001 |
0000016122 |
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20170218090000.0 |
| 008 |
070703 eng |
| 020 |
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|a 0749436778 (pbk.)
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| 020 |
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|a 9780749436773
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| 090 |
0 |
0 |
|a HF5415.126
|b .M76 2002
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| 100 |
1 |
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|a Mullin, Roddy
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| 245 |
1 |
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|a Direct marketing :
|b a step-by-step guide to effective planning and targeting
|c Roddy Mullin.
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| 260 |
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|a London:
|b Kogan Page,
|c 2002.
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| 300 |
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|a xii, 180 p.;
|c 24 cm.
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| 440 |
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|a Marketing in action series
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| 650 |
0 |
0 |
|a Direct marketing
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| 997 |
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|a Business & Accountancy, Faculty
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| 998 |
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|a Marketing, Degree
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| 999 |
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|a 0000024060
|b BOK
|c OPEN SHELF
|e 1st Floor, Shah Alam
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