Direct marketing : a step-by-step guide to effective planning and targeting
| Main Author: | Mullin, Roddy |
|---|---|
| Language: | English |
| Published: |
London:
Kogan Page,
2002.
|
| Series: |
Marketing in action series
|
| Subjects: |
| Physical Description: |
xii, 180 p.; 24 cm. |
|---|---|
| ISBN: |
0749436778 (pbk.) 9780749436773 |