APA Citation

Mullin, R. (2002). Direct marketing: A step-by-step guide to effective planning and targeting. London: Kogan Page.

Chicago Style Citation

Mullin, Roddy. Direct Marketing: A Step-by-step Guide to Effective Planning and Targeting. London: Kogan Page, 2002.

MLA Citation

Mullin, Roddy. Direct Marketing: A Step-by-step Guide to Effective Planning and Targeting. London: Kogan Page, 2002.

Warning: These citations may not always be 100% accurate.