How to write marketing copy that gets results

Main Author: Essinger, James
Language: English
Published: London: Pitman Pub., 1996.
Series: Institute of management foundation series
Subjects:
LEADER 00644cam a2200193 7i4500
001 0000016113
005 20161112090000.0
008 070703 eng
020 |a 0273620479 (pbk.)  
020 |a 9780273620471  
090 0 0 |a HF5718.3   |b .E87 1996 
100 1 |a Essinger, James  
245 1 0 |a How to write marketing copy that gets results   |c James Essinger. 
260 |a London:   |b Pitman Pub.,   |c 1996. 
300 |a xx, 214 p.:   |b ill.;   |c 23 cm. 
490 0 |a Institute of management foundation series 
500 |a Includes index 
650 0 0 |a Business & Accountancy, Faculty  
999 |a 0000027868  |b BOK  |c OPEN SHELF  |e 1st Floor, Shah Alam