Logo savvy : top brand design firms share their naming and identity strategies

Other Authors: Chua, Perry, Ilicic, Dann
Language: English
Published: Gloucester, Massachusetts: Rockport Publishers, 2007.
Subjects:
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090 0 0 |a NC1002   |b .L64 2007 
245 1 0 |a Logo savvy :   |b top brand design firms share their naming and identity strategies   |c Perry Chua & Dann Ilicic. 
260 |a Gloucester, Massachusetts:   |b Rockport Publishers,   |c 2007. 
300 |a 191 p.:   |b col. ill.;   |c 24 cm. 
650 0 0 |a Business names  
650 0 0 |a Corporate image  
650 0 0 |a Logos (Symbol)  
700 1 |a Chua, Perry  
700 1 |a Ilicic, Dann  
997 |a Communication, Visual Art & Computing, Faculty  |b Visual Art, Department 
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