Marketing research : an applied orientation

Main Author: Malhotra, Naresh K
Language: English
Published: Upper Saddle River, N.J.: Pearson/Prentice Hall, 2007.
Edition: 5th ed.
Subjects:
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100 1 |a Malhotra, Naresh K  
245 1 0 |a Marketing research :   |b an applied orientation   |c Naresh K. Malhotra. 
250 |a 5th ed. 
260 |a Upper Saddle River, N.J.:   |b Pearson/Prentice Hall,   |c 2007. 
300 |a xxvi, 124 p.:   |b ill.;   |c 29 cm.. 
500 |a Includes index 
501 |a With CD-ROM : SPSS student version 14.0 
650 0 0 |a Marketing research --   |x Methodology  
650 0 0 |a Marketing research  
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998 |a Business Management, Degree 
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