Marketing research : an applied orientation
| Main Author: | Malhotra, Naresh K |
|---|---|
| Language: | English |
| Published: |
Upper Saddle River, N.J.:
Pearson/Prentice Hall,
2007.
|
| Edition: | 5th ed. |
| Subjects: |
| Item Description: |
Includes index |
|---|---|
| Physical Description: |
xxvi, 124 p.: ill.; 29 cm.. |
| ISBN: |
9780132279178 0132279177 (pbk.) |