Global marketing management
| Main Author: | Masaaki, Kotabe |
|---|---|
| Other Authors: | Helsen, Kristiaan |
| Language: | English |
| Published: |
Hoboken, N.J.:
Wiley,
2004.
|
| Edition: | 3rd ed. |
| Subjects: |
| Physical Description: |
xxii, 694 p.: col. ill., col. maps; 29 cm. |
|---|---|
| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
0471230626 (hbk.) 9780471230625 (hbk.) 9780471451877 (pbk.) 0471451878 (pbk.) |