APA Citation

Masaaki, K., & Helsen, K. (2004). Global marketing management (3rd ed.). Hoboken, N.J.: Wiley.

Chicago Style Citation

Masaaki, Kotabe, and Kristiaan Helsen. Global Marketing Management. 3rd ed. Hoboken, N.J.: Wiley, 2004.

MLA Citation

Masaaki, Kotabe, and Kristiaan Helsen. Global Marketing Management. 3rd ed. Hoboken, N.J.: Wiley, 2004.

Warning: These citations may not always be 100% accurate.