Essentials of marketing
by: Lamb, Charles W
Published: (2001)
Marketing
| Main Author: | Lamb, Charles W., Jr |
|---|---|
| Other Authors: | McDaniel, Carl, Hair, Joseph F |
| Language: | English |
| Published: |
Australia:
South-Western College Publishing,
2000.
|
| Edition: | 5th ed. |
| Subjects: |