Marketing

Main Author: Lamb, Charles W., Jr
Other Authors: McDaniel, Carl, Hair, Joseph F
Language: English
Published: Australia: South-Western College Publishing, 2000.
Edition: 5th ed.
Subjects:
LEADER 00776cam a2200241 7i4500
001 0000015960
005 20170218090000.0
008 070625 eng
020 |a 0324006381  
050 0 0 |a HF5415 LAM 2000 
090 0 0 |a HF5415   |b .L36 2000 
100 1 |a Lamb, Charles W., Jr  
245 1 0 |a Marketing   |c Charles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel. 
250 |a 5th ed. 
260 |a Australia:   |b South-Western College Publishing,   |c 2000. 
300 |a xvi, 773 p.:   |b col. ill.;   |c 29 cm. 
500 |a Includes index 
650 0 0 |a Marketing --   |x Management  
650 0 0 |a Marketing  
700 1 |a McDaniel, Carl  
700 1 |a Hair, Joseph F  
997 |a Business & Accountancy, Faculty 
999 |a 0000021976  |b BOK  |c OPEN SHELF  |e 1st Floor, Shah Alam