Marketing
| Main Author: | Lamb, Charles W |
|---|---|
| Other Authors: | Hair, Joseph F, McDaniel, Carl |
| Language: | English |
| Published: |
Australia:
South-Western College Publishing,
2000.
|
| Edition: | 5th ed. |
| Subjects: |
| Item Description: |
Gift: Selangor Business School (SBS) Includes index |
|---|---|
| Physical Description: |
xvi, 773 p.: col. ill.; 29 cm. |
| ISBN: |
9780324006384 (hbk.) 0324006381 (hbk.) |