Marketing
| Main Author: | Lamb, Charles W., Jr |
|---|---|
| Other Authors: | McDaniel, Carl, Hair, Joseph F |
| Language: | English |
| Published: |
Australia:
South-Western College Publishing,
2000.
|
| Edition: | 5th ed. |
| Subjects: |
| Item Description: |
Includes index |
|---|---|
| Physical Description: |
xvi, 773 p.: col. ill.; 29 cm. |
| ISBN: |
0324006381 |