Strategic marketing : planning and control
| Main Author: | Drummond, Graeme |
|---|---|
| Other Authors: | Ensor, John |
| Language: | English |
| Published: |
Oxford:
Butterworth-Heinemann,
2001.
|
| Edition: | 2nd ed. |
| Subjects: |
| Physical Description: |
xiv, 304 p.: ill.; 25 cm. |
|---|---|
| ISBN: |
9780750652360 0750652365 (pbk.) |