APA Citation

Drummond, G., & Ensor, J. (2001). Strategic marketing: Planning and control (2nd ed.). Oxford: Butterworth-Heinemann.

Chicago Style Citation

Drummond, Graeme, and John Ensor. Strategic Marketing: Planning and Control. 2nd ed. Oxford: Butterworth-Heinemann, 2001.

MLA Citation

Drummond, Graeme, and John Ensor. Strategic Marketing: Planning and Control. 2nd ed. Oxford: Butterworth-Heinemann, 2001.

Warning: These citations may not always be 100% accurate.