Relationship marketing : strategy and implementation

Other Authors: Peck, Helen
Language: English
Published: Amsterdam: Elsevier, 1999.
Subjects:
Online Access: http://library.unisel.edu.my/equip-unisel/custom/ebook_catalog/ebook/relationshipmarketingcompressed.pdf
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008 070625 eng
020 |a 0750636262 (hbk.)  
090 0 0 |a HF5415.55   |b .R45 1999 
245 0 0 |a Relationship marketing :   |b strategy and implementation   |c Helen Peck...[et al.]. 
260 |a Amsterdam:   |b Elsevier,   |c 1999. 
300 |a xiv, 509 p.:   |b ill.;   |c 24 cm. 
504 |a Includes bibliographical references and index 
650 0 0 |a Relationship marketing  
700 1 |a Peck, Helen  
856 4 2 |u http://library.unisel.edu.my/equip-unisel/custom/ebook_catalog/ebook/relationshipmarketingcompressed.pdf 
997 |a Business & Accountancy, Faculty 
999 |a 0000022385  |b BOK  |c OPEN SHELF  |e 1st Floor, Shah Alam