Relationship marketing : strategy and implementation
| Other Authors: | Peck, Helen |
|---|---|
| Language: | English |
| Published: |
Amsterdam:
Elsevier,
1999.
|
| Subjects: | |
| Online Access: |
http://library.unisel.edu.my/equip-unisel/custom/ebook_catalog/ebook/relationshipmarketingcompressed.pdf |
| Physical Description: |
xiv, 509 p.: ill.; 24 cm. |
|---|---|
| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
0750636262 (hbk.) |