Integrated marketing communications in advertising and promotion
by: Shimp, Terence A
Advertising, promotion, and supplemental aspects of integrated marketing communications
| Main Author: | Shimp, Terence A |
|---|---|
| Published: |
Fort Worth:
Dryden Press,
1997.
|
| Edition: | 4th ed. |
| Series: |
The Dryden Press series in marketing
|
| Subjects: |