Advertising, promotion, and supplemental aspects of integrated marketing communications
| Main Author: | Shimp, Terence A |
|---|---|
| Published: |
Fort Worth:
Dryden Press,
1997.
|
| Edition: | 4th ed. |
| Series: |
The Dryden Press series in marketing
|
| Subjects: |
SHAH ALAM
| Call Number: |
HF5415 123 S55 1997 |
|---|
| Accession No | Item Category | SMD | Status | Notes |
|---|
| 0000027661 | OPEN SHELF | BOK | CIRCULATED |