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| LEADER |
00732cam a2200217 7i4500 |
| 001 |
0000015917 |
| 005 |
20170218090000.0 |
| 020 |
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|a 9780030103520
|
| 020 |
|
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|a 0030103525 (hbk.)
|
| 090 |
0 |
0 |
|a HF5415.123
|b .S55 1997
|
| 100 |
1 |
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|a Shimp, Terence A
|
| 245 |
1 |
0 |
|a Advertising, promotion, and supplemental aspects of integrated marketing communications
|c Terence A. Shimp.
|
| 250 |
|
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|a 4th ed.
|
| 260 |
|
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|a Fort Worth:
|b Dryden Press,
|c 1997.
|
| 300 |
|
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|a xxiv, 589 p.:
|b col. ill.;
|c 27 cm.
|
| 490 |
0 |
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|a The Dryden Press series in marketing
|
| 650 |
0 |
0 |
|a Sales promotion
|
| 650 |
0 |
0 |
|a Communication in marketing
|
| 650 |
0 |
0 |
|a Advertising
|
| 997 |
|
|
|a Business & Accountancy, Faculty
|
| 999 |
|
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|a 0000027661
|b BOK
|c OPEN SHELF
|e SHAH ALAM
|
