Advertising, promotion, and supplemental aspects of integrated marketing communications
Main Author: | Shimp, Terence A |
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Published: |
Fort Worth:
Dryden Press,
1997.
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Edition: | 4th ed. |
Series: |
The Dryden Press series in marketing
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Subjects: |
Physical Description: |
xxiv, 589 p.: col. ill.; 27 cm. |
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ISBN: |
9780030103520 0030103525 (hbk.) |