APA Citation
Shimp, T. A. (1997). Advertising, promotion, and supplemental aspects of integrated marketing communications (4th ed.). Fort Worth: Dryden Press.
Chicago Style CitationShimp, Terence A. Advertising, Promotion, and Supplemental Aspects of Integrated Marketing Communications. 4th ed. Fort Worth: Dryden Press, 1997.
MLA CitationShimp, Terence A. Advertising, Promotion, and Supplemental Aspects of Integrated Marketing Communications. 4th ed. Fort Worth: Dryden Press, 1997.
Warning: These citations may not always be 100% accurate.