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00826cam a2200241 7i4500 |
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0000015895 |
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20170218090000.0 |
| 008 |
070621 eng |
| 020 |
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|a 9780256198515
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| 020 |
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|a 0256198519 (pbk.)
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| 090 |
0 |
0 |
|a HF5415
|b .M34 1997
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| 100 |
1 |
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|a McCarthy, E. Jerome
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| 245 |
1 |
0 |
|a Basic marketing :
|b a managerial approach
|c E. Jerome McCarthy, William D. Perreault, Jr., Pascale G. Quester.
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| 250 |
|
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|a 2nd Australian ed.
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| 260 |
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|a Chicago:
|b Irwin,
|c 1997.
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| 300 |
|
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|a xiii, 768 p.:
|b ill.;
|c 26 cm.
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| 500 |
|
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|a Includes index
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| 650 |
0 |
0 |
|a Marketing --
|z New Zealand
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| 650 |
0 |
0 |
|a Marketing --
|z Australia
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| 700 |
1 |
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|a Perreault, William D
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| 700 |
1 |
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|a Quester, Pascale G
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| 997 |
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|a Business & Accountancy, Faculty
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| 999 |
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|a 0000022672
|b BOK
|c OPEN SHELF
|e 1st Floor, Shah Alam
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