Basic marketing : a managerial approach
| Main Author: | McCarthy, E. Jerome |
|---|---|
| Other Authors: | Perreault, William D, Quester, Pascale G |
| Language: | English |
| Published: |
Chicago:
Irwin,
1997.
|
| Edition: | 2nd Australian ed. |
| Subjects: |
| Item Description: |
Includes index |
|---|---|
| Physical Description: |
xiii, 768 p.: ill.; 26 cm. |
| ISBN: |
9780256198515 0256198519 (pbk.) |