APA Citation

McCarthy, E. J., Perreault, W. D., & Quester, P. G. (1997). Basic marketing: A managerial approach (2nd Australian ed.). Chicago: Irwin.

Chicago Style Citation

McCarthy, E. Jerome, William D. Perreault, and Pascale G. Quester. Basic Marketing: A Managerial Approach. 2nd Australian ed. Chicago: Irwin, 1997.

MLA Citation

McCarthy, E. Jerome, William D. Perreault, and Pascale G. Quester. Basic Marketing: A Managerial Approach. 2nd Australian ed. Chicago: Irwin, 1997.

Warning: These citations may not always be 100% accurate.