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|a 9780749442019
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| 020 |
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|a 0749442018 (pbk.)
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| 090 |
0 |
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|a HF5415.2
|b .C35 2004
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| 100 |
1 |
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|a Callingham, Martin
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| 245 |
1 |
0 |
|a Market intelligence :
|b how and why organizations use market research
|c Martin Callingham.
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| 260 |
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|a London:
|b Kogan Page,
|c 2004.
|
| 300 |
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|a viii, 223 p.;
|c 24 cm.
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| 490 |
0 |
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|a Market research in practice series
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| 504 |
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|a Includes bibliographical references and index
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| 650 |
0 |
0 |
|a Marketing research
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| 997 |
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|a Business & Accountancy, Faculty
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| 997 |
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|a Communication, Visual Art & Computing, Faculty
|b Computing, Department
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| 999 |
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|a 0000022682
|b BOK
|c OPEN SHELF
|e 1st Floor, Shah Alam
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