Market intelligence : how and why organizations use market research
| Main Author: | Callingham, Martin |
|---|---|
| Language: | English |
| Published: |
London:
Kogan Page,
2004.
|
| Series: |
Market research in practice series
|
| Subjects: |
| Physical Description: |
viii, 223 p.; 24 cm. |
|---|---|
| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
9780749442019 0749442018 (pbk.) |