APA Citation

Callingham, M. (2004). Market intelligence: How and why organizations use market research. London: Kogan Page.

Chicago Style Citation

Callingham, Martin. Market Intelligence: How and Why Organizations Use Market Research. London: Kogan Page, 2004.

MLA Citation

Callingham, Martin. Market Intelligence: How and Why Organizations Use Market Research. London: Kogan Page, 2004.

Warning: These citations may not always be 100% accurate.