APA Citation
Callingham, M. (2004). Market intelligence: How and why organizations use market research. London: Kogan Page.
Chicago Style CitationCallingham, Martin. Market Intelligence: How and Why Organizations Use Market Research. London: Kogan Page, 2004.
MLA CitationCallingham, Martin. Market Intelligence: How and Why Organizations Use Market Research. London: Kogan Page, 2004.
Warning: These citations may not always be 100% accurate.