Direct marketing : a step-by-step guide to effective planning and targeting
by: Mullin, Roddy
Published: (2002)
Direct marketing : an integrated approach
Main Author: | McDonald, William J |
---|---|
Language: | English |
Published: |
Boston:
Irwin/McGraw-Hill,
1998.
|
Series: |
Irwin/McGraw-Hill series in marketing
|
Subjects: |
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