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00774cam a2200217 7i4500 |
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0000015861 |
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20170218090000.0 |
| 008 |
070620 eng |
| 020 |
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|a 9780256197839
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| 020 |
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|a 0256197830 (hbk.)
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| 090 |
0 |
0 |
|a HF5415.126
|b .M39 1998
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| 100 |
1 |
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|a McDonald, William J
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| 245 |
1 |
0 |
|a Direct marketing :
|b an integrated approach
|c William J. McDonald.
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| 260 |
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|a Boston:
|b Irwin/McGraw-Hill,
|c 1998.
|
| 300 |
|
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|a xviii, 532 p.:
|b ill.;
|c 25 cm.
|
| 490 |
0 |
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|a Irwin/McGraw-Hill series in marketing
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| 504 |
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|a Includes bibliographical references and index
|
| 650 |
0 |
0 |
|a Direct marketing --
|x Case studies
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| 650 |
0 |
0 |
|a Direct marketing
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| 997 |
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|a Business & Accountancy, Faculty
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| 999 |
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|a 0000022392
|b BOK
|c OPEN SHELF
|e 1st Floor, Shah Alam
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