Direct marketing : an integrated approach
| Main Author: | McDonald, William J |
|---|---|
| Language: | English |
| Published: |
Boston:
Irwin/McGraw-Hill,
1998.
|
| Series: |
Irwin/McGraw-Hill series in marketing
|
| Subjects: |
| Physical Description: |
xviii, 532 p.: ill.; 25 cm. |
|---|---|
| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
9780256197839 0256197830 (hbk.) |